Author LaShaunda Hoffman stops by “Talking with Authors” to share her book, “Building Online Relationships: One Reader At A Time”. LaShaunda has been involved with books and the promotion of books for over seventeen years. LaShaunda created and managed the web site “Shades of Romance” (SORMAG) to create a space for lovers of romance literature focused on the African American community. Her site became very popular and brought an audience together with writers.

LaShaunda takes the knowledge she gained from managing the website to develop her book. It started with a blog post that asks authors a series of questions as the first step in developing a promotion schedule .After much prompting from her friends and a desire to dedicate a book to her mother, was motivated to write “Building Online Relationships: One Reader At A Time”.

During the interview LaShaunda explains the importance of building your mailing list and how to use it to build the relationships needed to drive book sales. The book is a workbook that is designed to give an author short assignments they can work to address a specific need. Using a friendly and approachable tone, LaShaunda's book converts the intimidating task of book promotion into a series of tasks that are easy to understand and implement. You just need to open the book and get started. As a writer works through the book they will develop a promotion calendar that is tailored to their audience.

LaShaunda also offers promotions services for authors that are tailored for all budgets. She provides personal guidance for authors to help them get their books in front of their audience. Got to her website ( and sign up for her mailing list so you can stay on top of all the great wisdom LaShaunda has.

Hoffman, LaShaunda C

Author LaShaunda HoffmanLaShaunda C. Hoffman took her love for books and turned it into an award winning online magazine, Shades of Romance Magazine. Her mission in life is to introduce as many books as she can to readers. She's happily married mother of three who believes in dreams and working hard to achieve them. She started a coaching program – Virtual Tea With LaShaunda to train writers on promoting their books online.

Building Online Relationships: One Reader At A Time

Building Online Relationships: One Reader At A Time


Readers buy from writers they know and trust. This means, dear author, you have to find ways for new readers to get to know you and to want to create a relationship with you. One Reader at a Time - Building Online Relationships is your one-stop online promotion guide. Award-winning publisher of Shad...

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